TEACHING AND RESEARCH2022-12-25T08:30:07+00:00


Being a Professor in Executive MBA’s program and Executive Coach, gave me an opportunity to face big challenges in order to help executives reach their goals that mostly consist in “making a significant change/ difference in their professional lives”.
Well balanced academic and business approach in this kind of programs is what executives appreciate the most.

Through several years of academic and professional experience, exploring and studying different managerial concepts, I work with a methodology based on andagogical tools and experiential learning. This kind of teaching approach is far different from didactic teaching or classical pedagogy and focus on engagement at the personal and professional levels and mostly is applied to personal and organizational development as well as to change management programs.

In fact, “action learning” means “learning form action”. For participants, it is a process of realizing when you are experiencing difficulties and getting together with other people to eradicate the problem and learn while doing it.

Learning form action involves doing, reflecting on what is learned from the action, doing more, critical questioning, evaluating and much more. Until a successful plan is implemented. People always learn by being solution- and action-focused. Learning comes from reengineering your experience.


PhD in Economics. Research interests in organizational behavior, foresight/ futures studies, change management, leadership, and sustainable growth and development. 

I work with business and academia to foster insight and foresight that transform society and business. My mission is to envision social innovation ecosystems that spark and drive structural changes, enhance resilience, and direct society toward social, economic, and environmental sustainability.

My latest research focus on sustainable customer behavior and its four dimensions:

  • Involvement- engagement attachment
  • Satisfaction- experiential attachment
  • Loyalty- emotional attachment
  • Relative performance -evaluation attachment

I am particularly interested in impulsive buying behavior in the Fast Fashion Industry.
I currently work with fast fashion retailers and influencers to analyze the main strategies to enhance sustainable buying behavior and its impact from social and individual perspectives.
I also try to determine how marketing strategies influence consumers ‘ extrinsic motivations for sustainable purchases.


Leadership Development Program

Center for Creative Leadership and CEU